Case Studies

The Hidden Side Hustle helps professionals and aspiring entrepreneurs build profitable online businesses through coaching, strategy, and practical guidance. The website was designed to present these services clearly while creating a stronger path toward consultations and program enrollment.

This project focused on positioning Pinnacle Society as an elite executive-search membership organization with a clear application path and an ongoing authority-content engine. The site combines prestige messaging around top recruiters, member standards, a podcast hosted by Ben Mena, and a detailed application page covering qualifications, dues, and the 80-seat membership cap.

This project focused on a bold local service website for Wrapping Racks, a Chicagoland automotive shop offering vinyl wraps, window tint, paint protection film, chrome deletes, detailing, and commercial wraps. The site combines strong automotive branding with service-specific landing pages, package pricing, warranties, process sections, testimonials, and repeated quote-driven calls to action.

This project focused on a simple, approachable recruiting website built around two clear audiences: employers and candidates. The homepage introduces a connection-driven brand message, while dedicated pages explain tailored recruitment support for companies and career guidance, assessment, networking, and ongoing support for job seekers.

This project focused on creating a sharper, more trust-driven website for ESG Consultants Inc, a boutique recruiting firm serving New York City, New Jersey, and Connecticut. The site clearly positions the business around mid-to-senior Software Engineering, Data & AI, and Infrastructure / DevOps hiring, while giving both employers and candidates a more direct path to take action.