Elementor
WordPress
Recruiting Website With Clear Paths for Employers and Candidates | Paige Palmer
This project focused on a simple, approachable recruiting website built around two clear audiences: employers and candidates. The homepage introduces a connection-driven brand message, while dedicated pages explain tailored recruitment support for companies and career guidance, assessment, networking, and ongoing support for job seekers.
Client goal
Create a recruiter website that feels personal and supportive while giving companies and candidates their own clear journey through the site.
What I did
- Separated the experience into employer and candidate paths right from the main navigation and homepage.
- Built trust through mission, vision, and “what sets us apart” messaging on the About page.
- Used benefit-led sections on the Employers page to speak to tailored recruitment, industry insight, and advisory support.
- Expanded the Candidates page beyond job matching by highlighting skills assessment, networking opportunities, and ongoing career support.
- Repeated connection-focused CTAs across the site so inquiry paths stay visible for both audiences.
Results
Strategy
Clear dual-audience messaging
employers and candidates each get their own value proposition.
UX
Simpler user flow
direct paths make the site easier to scan and
Conversion
Better inquiry flow
repeated “connect” prompts support more conversations.
Screenshots
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